Wedding jewellery brand Brown & Newirth has launched its first consumer campaign to announce and celebrate the production of the company’s one millionth ring later this year.
The campaign will come in the form of a social media outreach competition.
The competition encourages owners of Brown & Newirth rings to photograph the Brown & Newirth hallmark or engraving on their ring and share the story of why the special person who presented them with the ring is ‘One in a Million’.
Entrants will be in with a chance of winning a pair of white gold and diamond earrings worth over £1,500. The competition is a live Facebook campaign and will be supported by cross-promotion covering all Brown & Newirth social media platforms, e-marketing campaigns, full PR support and retailer awareness.
Gareth Thomas, head of brand development at Brown & Newirth, comments: “We are gearing up to our 50th anniversary next year and we know that due to our longstanding history in the jewellery market for half a century there will be thousands of stories out there involving Brown & Newirth rings.
“Many owners may not actually be aware they own a Brown & Newirth ring so this campaign will encourage people to identify our hallmark in their ring and share their story – engaging consumers with the brand and showcasing our offering to consumers themselves.”
Brown & Newirth opened the brand’s first shop-in-shop in Lumbers in October 2015. In 2016 and beyond Brown & Newirth have plans to increase their brand presence in retailers across the UK – to market the brand effectively and efficiently to customers.
Founded in 1967, the luxury jewellery manufacturer are launching the campaign to increase awareness in the consumer marketplace, showcase the heritage of Brown & Newirth and inspire the consumer to recognise Brown and Newirth as a wedding jewellery brand that represents the very best in quality, design, image, prestige and emotion.
The ‘One in a Million’ competition is currently running across Brown & Newirth’s Facebook page until 9th March. To qualify, entrants must post a story on the brand page about what makes their partner, parent, child or spouse one in a million using the hashtag #oneinamillion, along with an image of the hallmark of their Brown & Newirth ring. All entrants will be judged and the winner will be announced Monday March 14.
In addition, Brown and Newirth will be launching a new website in March.