Manufacturer joins Trail winners River Mounts, Stuart Moore & Emdico.

Brown & Newirth has clinched the Retailers’ Choice Award from the PGI Platinum Trail competition held at IJL earlier this month.

The wedding ring company was voted for by retailers at the show and online at, who picked the company’s platinum Three Graces tri-set, which was designed by Juraj Vyrostek, as their favourite. The tri-set had also previously been highly commended by the Platinum Trail judges in the Most Commercially Appealing Design award at IJL.


Brown & Newirth sales director John Ball said: “I am absolutely thrilled that Brown & Newirth’s designs coupled with the platinum benefits initiative and our presentation have been recognised by our peers. The design and creative team in partnership with production have worked extremely hard to deliver a commercial package that has culminated in us having won the PGI Retailers Choice Award, we are absolutely delighted.”

The wedding ring company was the final winner to be announced from the annual PGI initiative. The other Platinum Trail winners were announced at IJL.

Three awards were presented at the exhibition for Most Commercially Appealing Design, Most Inspirational Design and Consumer’s Choice Award.

The Most Commercially Appealing Design award was won by Emdico for the Trinity Collection designed by Sanjay Khandelwal, which was described by judges as “fashionable and timely”. Emdico’s Vivek Khandelwal said: “The tri-set is part of our new affordable platinum collection. We identified a gap in the market for affordable platinum pieces and developed the range to fill that need. We’ve had an amazing response at the show, people have really taken to the price points which give the opportunity to sell diamond and platinum jewellery at an entry level.”

The Most Inspirational Design was won by US jewellery designer Stuart Moore for his Suspension tri-set. Each shank of the design is cut from a cold-rolled sheet of platinum, resulting in a ring that is much stronger and more durable than a traditional cast design.

Moore said: “This is my 50th year in the retail side of the business, but my first exploration into the trade. The comments I’ve received from visitors to the stand have been incredibly touching and to win the Platinum Trail award in my first year [at IJL as a standalone exhibitor] is a real honour.”

Sarah Jordan received commendation in the Most Inspirational Design category for her Freya tri-set.

The final prize to be awarded on the night was for the inaugural Consumer’s Choice Award voted for by readers of You & Your Wedding magazine. The winner of the award was River Mounts’ Peka tri-set, which received almost twice as many votes as the other entries.

River Mounts design and operations manager Manoj Parmar said that he had been overwhelmed by the response from retailers at IJL. He added: “The design is brand new and to get such recognition from consumers as well as the judges on the Trail is really exciting”.

Kelly Jenner, who designed the Peka tri-set, added: “We turned the design round really quickly and while we thought it was going to work you never really know how it’s going to be received. To have such a response from the judges who have such expertise was breathtaking. We’re really looking forward to next year’s Trail.”