Brumani unveils entry-level bejewelled lines


More than 150 new pieces launched with RRPs upwards of £700.

Brazilian fine gemstone brand Brumani has launched more than 150 new, streamlined designs to offer lower price points for retailers.

Brumani showcased its new product offer at BaselWorld this week, reacting to retailer demand with delicate extensions to its mainline Baobab and Looping Shine collections. New pieces include finer gem-set coloured gemstone rings and stud earrings, alongside simpler cocktail rings and gemstone line bracelets.

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The eight-year-old brand, founded by borthers Eduardo, Emerson and Rodrigo Bruner, is hoping to reach both a wider audience and new retailers in the UK with the collection, which is distributed by Leoro Ltd. According to Leoro co-founder Raoul Sagal, the brand is hoping to move into a number of high-end UK jewellery retailers, with the company targeting between 30 and 40 jewellers that it feels fit with its price points and designs.

The brand offers fine jewellery in yellow and rose gold set with coloured gemstones including smoky quartz, rose quartz, Paraiba tourmalines, pink tourmalines and rock crystal. To-date its designs have been bolder in their presentation, with entirely gem-set cocktail rings and statement earrings including chandelier designs combining chains and loops.

Sagal added that changing exchange rates have helped to lower the brand’s main collection prices by 10% to 15%, however it was missing an entry-level collection which has led to the new launches.

Tags : basel 2014baselworld jewelleryBrazilbrumanientry levelnew collections
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