British fashion brand Buckley London has its 2017 poppy brooch designs in partnership with The Royal British Legion.

Since 2010, the Poppy collection brooches have been proudly worn by a host of high profile individuals during Remembrance and have helped to raise over £1.6 million in vital funds for the charity.

Buckley London


This year’s signature design is a sparkle brooch. Plated in polished gold tone, the brooch is hand crafted with dozens of glittering siam red crystals. The jet crystal centre in encircled by 14 delicate clear Austrian crystals, adding a luxurious finish and touch of shine. To finish, a sentimental message of ‘Lest We Forget’ is engraved on the back.

The 2017 Poppy collection also includes a further twenty poppy designs, including large and small poppy brooches, lapel pins, pendants and rings.

Founder and owner of Buckley London, Adrian Buckley, comments: “We are proud to launch The 2017 Poppy Collection designs and look forward to another fantastic year of fundraising. Buckley London has been a long-time supporter of the Legion and we are delighted to be able to help raise funds for such a worthy cause.”

Buckley London donate one third of the RRP from every Poppy Collection product sold to The Royal British Legion Trading Limited, which gives its taxable profits to The Royal British Legion and Poppyscotland.

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Editor, Professional Jeweller