Buckley London unveils AW17 designs

Buckley London Bayswater

Fashion jewellery brand Buckley London has announced the upcoming launch of its AW17 collections, with exclusive previews at this year’s TFWA Asia Pacific summit in Singapore.

Hosting meetings with key travel retail buyers, the brand showcased twelve new collections for the AW17 season, as well as a number of airline exclusive sets.

New designs have a heritage feel, with classic profiles such as long crystal drops and snowball pendants updated with contemporary elements. Each collection is inspired by the iconic landmarks of London, which is reflected in the supporting campaign imagery set against the dramatic backdrop of the city.

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The feminine pieces in the Bayswater and Purley collections were particularly well received due to the enduring global trend for rose gold jewellery. Offering an update to Buckley London’s bestselling Russian Trio range, the Lunar collection has also proved popular because of its timeless and wearable interlocking ring design.

Following the huge success of the Portobello and Piccadilly bracelet collections launched for SS17, Buckley London has added to its stackable 3 for 2 bracelet range with the introduction of three new styles.

Head of sales for Buckley London, Amy Donlon, comments: “We received a fantastic response when we unveiled our new collections at TFWA Asia Pacific. The collections offer the perfect mix of classic and contemporary design, giving consumers a beautiful range suitable for any occasion. Since embarking on a brand refresh in 2016, we’ve seen a real buzz around the brand and we’re excited to build upon this success through these stunning new collections. We look forward to continuing to inspire and delight our customers this season and beyond.”

Buckley London’s AW17 collections will go on sale from August 1 with RRP prices ranging from £15 to £45.

Tags : Amy Donlonbuckley londonfashion jewelleryTFWA Asia Pacific

The author Stacey Hailes

Editor, Professional Jeweller

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