British fashion jewellery designer Buckley London have once again designed the annual Poppy collection, a range of official sparkle poppy products, in partnership with The Royal British Legion.

Since 2010, the partnership has enabled the charity to raise nearly £2.5million through the sales of the Poppy collection, favoured by both celebrities and the British public alike.

The 2015 Poppy collection features classic designs which have proven popular year on year, as well as the introduction of exclusive new lines – all which have a poignant message.


This year’s signature design is the Sparkle Poppy, which comes in both small and large sizes. The poppy features delicate hand-set red crystals, olivine crystals within the leaf detail and the gold tone brooch has the commemorative ‘Lest we Forget’ message engraved on the back.

The new selection of heart shaped poppy products have been inspired by the sea of ceramic poppies displayed at the Tower of London. The collage of glossed enamel poppies are shaped into a heart to create a powerful message of remembrance with a brooch, pendant, drop earrings and a bracelet available.

This year also sees the introduction of two new ring designs, available in red enamel or with sparkle crystal detail. In addition, last year’s popular brooch designs including the Royal Bouquet, inspired by her Majesty the Queen and the Union Jack Poppy brooch are also available this year.

Adrian Buckley, founder of Buckley London, says: “We are so proud to launch the latest Poppy collection and hope to have another fantastic year for fundraising. Buckley London has been a long-time supporter of the charity and are delighted to be acknowledged as the official designer of The Royal British Legion Poppy Collection, continuing to help raise vital funds for such a worthy cause.”

All profits from the sale of every product in the Poppy collection sold by Buckley London will go to The Royal British Legion.