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Buddha to Buddha wins Goldsmiths deal


Silver jewellery brand to be stocked at four boutique.Goldsmiths shops

Buddha to Buddha has signed a distribution deal with Aurum that will lead to the jewelery brand’s collections being stocked at its Boutique Goldsmiths stores.

The Dutch jewellery brand, which is distributed by Fable Trading in the UK, will now be stocked at boutique.Goldsmiths shops at the Westfield shopping centre in London’s Stratford, the MetroCentre in Newcastle, the Bullring in Birmingham and at Lakeside shopping centre in West Thurrock.

Buddha to Buddha now has 200 designs with in its collection of silver jewellery that is all handmade in Bali.

Fable Trading sales director Zoe Uhrmacher said: “We’re delighted that Goldsmiths has chosen to range Buddha to Buddha jewellery in its boutique.Goldsmiths stores.

“The boutique.Goldsmiths stores are a perfect fit for Buddha to Buddha, both in terms of target audience and also product line up. Buddha to Buddha offers timeless yet fashionable and innovative pieces for both men and women, with easily recognisable, prominent branding. We have every confidence it will do well within these stores.”

Buddha to Buddha is a relatively new signing for Fable Trading, which is best known as the UK distributor of Trollbeads. The distributor announced that it was bringing the brand into the market at the end of last year.


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