Luxury jewellery house, Bulgari, has been quick to respond to needs following the coronavirus outbreak, with its latest efforts benefiting the United Kingdom.

At the start of the pandemic, Bulgari donated a significant sum of money to a hospital in Italy to help drive vaccine developments.

Following this, the company converted its fragrance production to manufacture sanitising gel. At first these were donated to medical facilities across Italy and Switzerland, but now they are the luxury jewellery house has donated over 160,000 units of medical-grade hand sanitising gel to the UK to be distributed throughout NHS hospitals.

“Tackling coronavirus is a global effort. I’m grateful to Bulgari, who have turned their capability to making vital protective hand gel. They are playing their part, helping people stay safe in these challenging times, and no doubt saving lives. I salute their generosity and the part they are playing in winning the battle against this virus,” comments UK secretary of state for Health and Social Care, Matt Hancock.

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This contribution will support the invaluable efforts of frontline medical staff to treat affected communities, whilst also keeping them as safe as possible from infection.

Bulgari chief exec, Jean-Christophe Babin, says: “Bulgari has immediately decided to refocus its industrial infrastructure to sanitising gels to protect heroic medical staff from Covid-19 infection. We started with our home country Italy as it was initially the most impacted country. Then we decided to extend our donation to Switzerland, one of the European countries with the highest number of infected people per million inhabitants. Now we further raise our donation to support the UK NHS, as the country now suffers from the highest daily death toll in Europe.
“I believe that a company is not only about maximising profits at any cost but also about behaving as a responsible citizen within its community, from daily ethical sourcing and sustainability initiatives to immediate reaction to contribute to natural disaster relief, from an earthquake in Nepal to an epidemic in the UK.”

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