People walk in front of the Harrods department store in London, on May 8, 2010. Egyptian billionaire Mohamed Al Fayed has sold luxury London department store Harrods to the investment arm of Qatar's sovereign wealth fund, his financial advisors Lazard said on May 8, 2010. AFP PHOTO CARL COURT (Photo credit should read CARL COURT/AFP/Getty Images)

Italian jewellery and watch brand Bulgari has launched a new pop-up at Harrods’ Knightsbridge store.

The Serpenti Maestria pop-up, which the brand called ‘experiential’ in a press release, features watches and accessories as well as jewellery.

Open until 30 July, it reveals a product selection exclusive to the London pop-up.

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Also featured is a Bulgari infinity room, a sensorial experience for the visitor, along with dedicated Bulgari music playlists.

QR codes will be available to take users to the new Serpenti Hub.

During the final week of the pop-up visitors will be able to meet one of the brand’s gemmologists to find out more about its products, including the Magnifica collection.

A Serpenti high jewellery bracelet from the Magnifica collection will be featured at the space.

There will also be a limited edition watch reveal and a series of talks through the month of July.

Read more below on the new Magnifica collection:

GALLERY: Bulgari unveils new high jewellery collection worth ‘hundreds of millions’ at two-day Milan event