© david atlan

Luxury jewellery and watch house Bulgari has revealed that, as of 1 January 2022, 100% of its jewels will be produced with gold from fully traceable and certified sources.

Due to its comprehensive tracking and auditing system, Bulgari claims it will become the first and only player in jewellery to produce 100% of its jewels with gold coming from certified sources.

The ambitious milestone of offering jewels made from fully ethical gold is the result of a continuous improvement process across the value chain.

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This comes with the renewal of the prestigious Chain-of-Custody certification by the Responsible Jewellery Council (RJC), of which Bulgari has been a member since 2006.

The three-year certification, first obtained by the company in 2015, promotes the usage of responsibly sourced gold across the entire supply chain.

It shows that Bulgari keeps the highest consideration for ethics and the environment.

Bulgari CEO, Jean-Christophe Babin, said: “The sustainable issue in the luxury segment is becoming an increasingly important requirement in the certification world that provides the guarantee of a responsibly managed supply chain.

“At Bulgari we are committed to transparency and traceability through our manufacturing process as well as those of our suppliers.

“Since 2015 our gold is sourced from RJC-certified suppliers and our consistent commitment has driven us to a full production made of certified gold from 2022.”

Meanwhile, the executive director of the Responsible Jewellery Council, Iris Van der Veken, added: “I would like to congratulate Bulgari on the renewal of their certification, which testify the continuous and strong effort towards crafting responsible products.

“This result is even more remarkable considering the Company achievement that starting from the beginning of 2022, 100% of its jewels will be produced with gold from fully traceable certified sources; an important milestone for the whole industry.

“In this era of trust and resilience, now more than ever there is a need for companies to inspire, take action and commit towards a journey of purpose, and continuous improvement.

“Bulgari’s achievement testifies once more the Company commitment to promote ethical practices across the jewellery and watch value chain.”