Bulgari to support EJAF for the next three years


Italian jewellery house Bulgari celebrated the Elton John AIDS Foundation’s (EJAF) 24th annual Academy Awards viewing party, kicking off a three year partnership.

Following the event, which took place at West Hollywood Park in Los Angeles on February 28, Bulgari announced that the brand will support the foundation’s philanthropic efforts and activations over the next three years.

Upon entering the tents on the night guests walked through a gallery of images and sparkling vitrines featuring Bulgari jewels that have been worn by the most glamorous celebrities, and featured in various films, throughout the years.

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The event also housed a live auction of the iconic Bulgari Serpenti necklace presented on stage by international model Martha Hunt. Bulgari auctioned off an 18ct white gold, full pavé diamond Serpenti necklace, raising $140,000 (£98,000) for the foundation.

Two of Bulgari’s signature timepieces were also ballot prizes awarded to two guests who guessed the most correct Oscar Awards winners.

Hilary Swank then went on to surprise the audience by offering her Serpenti ring in white gold and diamonds as part of the auction, raising an additional $40,000 (£28,000).

Over the past 23 years, this annual event has raised more than $50 million (£35m), thanks to the generosity of EJAF’s supporters. These funds help the Foundation to make a real difference in the lives of people at risk for or living with HIV/AIDS, including urgently needed medical care in the Caribbean, innovative treatment and prevention programs in the Southern United States, and national initiatives addressing the HIV/AIDS epidemic in the United States and Canada.

Amongst the guests and supporters were an array of celebrities, including those wearing various Bulgari pieces, such as Hilary Swank, Bellamy Young, Andie McDowell, Sheryl Crow, Lana Del Rey, Peter Facinelli, Ashley Greene, Jon Kortajarena, Natasha Poly, YouTube star Joey Graceffa, Ian Somerhalder, HSH Princess Lilly zu Sayn Wittgenstein Berleburg, and more.

Tags : BulgariBulgari SerpentiDiamondsEJAFElton JohnFine JewelleryHilary Swankitalian jewellery houseSerpenti necklace

The author Stacey Hailes

Editor, Professional Jeweller

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