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Burnham-On-Sea jeweller exits high street as retail becomes more digital

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A family-run jeweller in Burnham-On-Sea has decided to close down as 20 decades trading in the town centre.

Burnham-On-Sea Goldsmiths, which has been based on the high street for 20 years, having previously been based in Bridgwater as Chris J Francis Gold & Silversmiths, had its final day of trading this weekend as owners Chris and Cheryl Francis decided to retire from the retail business.

Talking to local press, the owners say it was a “very difficult decision”, but as sales have shifted online and the lease has come to an end it seemed like the “right time to call it a day”.

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Chris Francis tells Burnham-On-Sea.com: “A lot has changed in the jewellery business since we started – it’s a digital world now where many sales are completed online and now is the right time to call it a day.”

“We will miss our many lovely customers. It is a very emotional time for us, having run the shop here in Burnham as a family business for so many years. We put life and soul into it, but the heyday of retail shops was in the 1990s and 2000s.”

He adds: “Times have changed and moved on – it’s a very different environment now with online trading.”

The jewellery retailer’s last day of trading was on Saturday, April 27.

The store owners have been “bowled over” by customers coming in to say goodbye and show support during the closing down sale.

Francis concludes: It’s a bittersweet ending – wonderful opportunities lie ahead and it’s a new chapter for us, but we will miss our shop customers.”

Tags : Burnham-on-sea goldsmithshigh streetRetail
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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