Family-run jewellery retailer, Burrells, has welcomed double Olympic champion Dame Kelly Holmes as its new brand ambassador.

Dame Kelly is one of the UK’s best-loved athletes, but also has global respect as a role model and an inspiration. When she won gold in both the 800m and 1500m at the 2004 Olympic Games in Athens, she became the first Briton in 84 years to do so.

To celebrate the star becoming a Burrells ambassador, the retail held an exclusive event for its customers at its boutique on Winchester’s high street.


Around 50 guests attended the event where Dame Kelly spoke about her hopes for the partnership and her athletic career. She also spent plenty of time speaking with customers and was presented with an Omega’s Olympic Games Limited Edition Set.

Dame Kelly gave an inspiring talk at the Winchester store.
Dame Kelly with the Winchester team.

Chief executive officer at Burrells, Edward Ferris, says: We are thrilled that Dame Kelly has agreed to join Burrells as a brand ambassador. She is the perfect fit for our company – we so admire all Dame Kelly has achieved throughout her career and I am excited to have the chance to work with her.”

Dame Kelly adds: “I am delighted to become a brand ambassador for a company like Burrells; a successful family-run business, run by hard-working and passionate people.

“As a customer and as a partner, I believe in family-run businesses. They’re driven to keep improving, which is the life I’ve always led. Our values definitely align, and I am looking forward to the opportunities this partnership will create.”

Dame Kelly signed autographs for customers.
Around 50 guests attended the exclusive event.

Dame Kelly takes up her role as Burrells’ brand ambassador alongside Southampton Football Club legend Francis Benali.

The family-run business, whose head office is based just outside Winchester, has four boutiques across the UK.