Burton-based Henry Rose Jewellers has installed bulletproof doors following an armed daylight robbery.
During the lucrative Christmas trading season, five masked men with weapons – including swords and an axe – robbed the independent jewellery retailer, located in The Octagon shopping centre in Burton.
The raid saw the thieves smash the front window and loaded thousands of pounds worth of jewellery into a bag.
Now, as part of a planned refit, the jeweller has called on Birmingham-based Warrior Doors to help make the store more secure.
Henry Rose Jewellers’ managing director Jason Duesbury says customers have been sympathetic to the changes the firm needed to make to ensure security.
He told Derbyshire Live: “We have had a complete refit, including all new cabinets and lighting, and whole new stock. We had wanted to do a refit anyway but the robbery just coincided with it.
“The door is new to this area. Normally you see them in big cities and where there is a large crime rate. Our customers have found it quite novel because it is a small town but we have had to do this and people are quite sympathetic and understanding.”
Warrior Doors are usually found in larger cities and high-end boutiques such as Gucci.
The interlocking doors mean as someone enters the store a sliding door shuts behind them before they can enter through a second door.
“Some believe it is a sad reflection on the town,” continues the MD. “It is just a necessity. We just accept it is part of being a jeweller.
Following the raid Henry Rose Jewellers has seen in-house repairs double as customers feel the store is more secure.
Six months on, no-one has been arrested for the armed robbery, which left the managing director injured, and police enquiries are still ongoing.