Bvlgari is set to unveil their Cinemagia concept during a takeover of Selfridges London corner shop this summer.
The takeover, which will take place from 8 July to 4 August, will see the global premiere of the new high jewellery concept, which is inspired by the world of cinema.
Vincenzo Pujia, Bvlgari’s European managing director, said: “To launch the new Cinemania concept globally in the UK is an absolute privilege, and we are thrilled to have the prestigious Selfridges Corner Shop location in which to bring it to life.
“The cinema is an incredibly important source of inspiration for Bvlgari as is reflected in our creations, namely the new Cinemagia High Jewellery Collection, launching in June, and Bvlgari’s endorsement from stars of the silver screen over the years.”
Pujia says that the summer pop-up will celebrate the cinema in a number of ways, and he promises visitors “the ultimate 360-degree brand experience.”
Selfridges director of accessories, Eleanor Robinson, said that it was a ‘pleasure’ to collaborate with Bvlgari and added that she could not wait for customers to explore exclusive new products.
She said: “The brand embodies glamour and modernity – this unique and fun cinematic concept will be the perfect space in which to enjoy Bvlgari’s legendary dolce vita.”