Danish jewellery brand byBiehl has got off to a successful start in the UK, with products quickly arriving in stores nationwide.

Despite only launching in the UK market a little over a month ago, byBiehl has already secured award-winning retail partners.

Multiple fashion jewellery retailer Mococo, and independent jeweller Neil & Barker are among the first to stock the brand’s pieces in the country.


Brand founder, Charlotte Biehl, who is currently in the UK meeting retailers, comments: “I’ve been really impressed. Today was my first day visiting some of our new UK byBiehl retailers and I was proud to see the beautiful byBiehl displays in the Mococo and Neil & Barker stores.”

Not only has byBiehl successfully secured stores, but sales have been sparkling too.

Biehl shares:  “What was really cool, was when I visited one of the stores, I had only been in the store for two minutes when a young lady came in to buy two Together bracelets for her bridesmaids. I’m just so happy to see the byBiehl products selling out of the stores so quickly.”

Later this week, Charlotte Biehl will be visiting future byBiehl retailers across the UK.

Independent jeweller Sarah Layton in Whalley, Lancashire, has signed up to be the brand’s next stockists.

Biehl concludes: “I am so excited by the launch of byBiehl in the UK. The interest from retailers is great and there are already quite a number of UK influencers that are obsessed with the brand and contact the brand for collaborations.”