Danish jewellery brand byBiehl propelled its launch into the UK market with a successful debut at International Jewellery London.

During the three-day trade event, the brand secured a double digit number of new doors, making its total surpass 30.

byBiehl’s UK sales manager, Matt Finnerty, shares: “After just a few months byBiehl is now being stocked in more than 30 retail locations in UK and Ireland – a number that we expect to at least double prior to Christmas.”


byBiehl’s founder and co-chief executive officer, Charlotte Biehl, visited the show to meet new and existing stockists.

She shares: “We were really happy with the extremely positive feedback we received. Several of our existing retail partners came by our stand and told us very positive stories about the sell-through of byBiehl in their stores.”

The team behind byBiehl believes that the positive feedback is a testament to the fact that the byBiehl product concept with storytelling and leading social media presence is extremely strong.

Finnerty concludes: “At byBiehl we put a huge effort into working with our retail partners. We want to see them succeed!”