Danish jewellery brand byBiehl continues its success story in the UK and Ireland with the acquisition of two more key accounts.

Returning to the Company of Master Jewellers trade event for only the second time, byBiehl secured SWAG and TH Baker as stockists during the two-day event.

These two award-winning jewellers join the brand’s ever growing portfolio of retailers in the UK.


UK sales manager for byBiehl, Matt Finnerty, shares: “We are extremely happy with the interest we are experiencing for byBiehl. Since our launch six months ago we have secured many of the leading UK jewellery retailers and our brand presence is growing week by week. With our unique designs, story-telling collections and strong social media focus we offer something different to the norm which is setting us apart from most other brands.”

Swag and TH Baker join leading high street jewellers such as Mococo, Allum & Sidaway, Sarah Layton, Neil & Barker, and Wakefields.

Retailers have commended the brand for helping to drive sales with the use of effective social media promotions and in-store events.