C W Sellors Fine Jewellery has been announced as the new UK distributor of Italian fashion jewellery brand Dog Fever.
Saunders Shepherd & Co ceased its trade agreement with Dog Fever earlier this month, and now C W Sellors has taken over as the brand’s UK distributor.
With a quality and hand finish from Italian manufacturers, the brand’s range includes pendants earrings, bracelets and rings of over 60 breeds of dogs and cats, all with a truly lifelike appeal.
Just in time for the lucrative Christmas trading season, Dog Fever has reviewed its pricing, and in turn made it more affordable, while keeping the quality of the product the same.
Dog Fever states: “For any retailer who has not seen the detail on the designs, a look at the collection is a must, especially as the UK spend on pets and related products continues to grow. A record 4.5 billion pounds was spent in 2017, proving there is a large market in which to tap into.
“Should you need any more convincing to stock a quality pet product in-store, just think how many of your own customers are owners to the 17 million cats and dogs in the UK, or if not, are wanting to buy a gift for someone who is. In addition to the core collection, C W Sellors can work with any retailer to customise any piece to match specific colours and markings of a customer’s pet.”
Retailers will get the chance to see the full collection on C W Sellors stand at the upcoming CMJ trade fair, and at International Jewellery London.
Jewellery Designer at C W Sellors, Rebecca Sellors, shares: “For anyone who has ever owned a pet, which includes myself, we have all seen many designs and jewellery related products which quite frankly are of poor design and low quality. With the Dog Fever and Cat Fever collections there is now a truly wearable product being offered. Being owner to a gorgeous Staffordshire Bull Terrier I also know just how loved any family pet is and the Fever collections offer the chance to gift a stylish and special accessory for any proud pet owner.”