Cadenzza seeks Xmas sales with UK e-commerce site

Swarovski retail concept to take 1,000 products online.

Swarovski’s multi-designer retail concept Cadenzza is set to launch an e-commerce site on November 11, complementing its existing bricks-and-mortar locations in the UK.

Cadenzza, which launched earlier in 2013, offers designer and branded jewellery and accessories featuring Swarovski crystals in a one-stop-shop format. Designers sold through its stores include Shourouk, Anton Heunis, Mawi and Versace.

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The launch of the e-commerce site has been timed to win festive sales, offering more than 1,000 products – including statement jewellery, headphones and men’s accessories – from more than 60 designers.

The e-commerce site has also been designed to be mobile compatible, so shoppers can check in, view products and make purchases on the move.

A feature of the site will be the We Love section, which will include jewellery trend updates, styling tips and advice on products that complement one another.

Cadenzza has launched a fresh campaign to coincide with the launch featuring model and fashion blogger Eleonora Carisi, who wears pieces from Cadenzza in the campaign and offers personal style advice on the site.

A statement from the company said it aims to capitalise on the nation’s love of jewellery both for special occasions and for making every occasion special. The company is also promising free delivery and gift-wrapping for Christmas on any orders placed by December 18.

Cadenzza executive vice president Taro Nordheirder said: “Cadenzza is a completely unique retail jewellery offering, hosting a wealth of designers and trends together in one place. With the launch of our e-commerce site we are excited to bring the Cadenzza experience to a new audience across the UK and make our product more accessible for our existing customers”.

Read an interview about Cadenzza’s plans for the UK in the November issue of Professional Jeweller, out this week and available to read online here.



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