American fashion house Calvin Klein has launched its first campaign featuring all of its divisions.

Under the leadership of its new chief creative officer, Raf Simons, new ads for jewellery and watches are playful, and striking.

Shot in Miami by photographer Willy Vanderperre, in collaboration with stylist Olivier Rizzo and still-life photographer Carl Kleiner, the vibrant campaign itself revolves around the concept of youth and highlights the spirit of America.


As for the new jewellery, Calvin Klein has launched three lines – Outline, Airy and Disclose – each of which have been photographed and modelled by a cast hand-picked by Simons.

The ranges of chokers, rings, earring and bangles are being offered in stainless steel, yellow gold PVD, bicolor stainless steel and pink gold PVD, depending on the collection, and are intended to compliment day or night looks.

Find out more about the collections here:

Calvin Klein Outline

The new jewellery set is comprised of staples that can be worn at day or night for a radiant look. The offering is available in stainless steel, yellow gold PVD and pink gold PVD, and consists of a choker, open bangle, ring and small and large earrings.

 Calvin Klein Airy

This jewellery set hinges on spatial shapes. The alliance of thin, defined lines expertly plays with shine and form to tempt the eye. Airy consists of a choker and earrings available in stainless steel or bicolor stainless steel and yellow gold PVD. The set offers a uniquely glamorous effect on retro-inspired pieces that artfully dress any look up.

Calvin Klein Disclose

Slender metal transitions from a bold tube to a thinner tubein this range. Calvin Klein presents a contrast in colours and density for their set, which includes a choker, earrings, bangle and set of three rings – available in sizes 6 to 8 – in bicolor stainless steel and pink gold PVD or bicolor black PVD and yellow gold PVD.