Hollywood star will use association to raise women’s rights issues.

Hollywood siren Cameron Diaz has become the latest star to become a brand ambassador for TAG Heuer.

The actress has already been put to work, presenting and promoting the watch brand’s new Link Lady collection.


Diaz will work with TAG Heuer to raise awareness for her key charity activities, in particular her passion for protecting the rights of women around the world.

“Throughout my career, I have been very selective about aligning myself with brands,” said Diaz. “TAG Heuer shares my desire to support women who are not free to pursue even the most basic goals, simply because of their gender. And announcing our partnership on the eve of International Women’s Day makes it even more significant,” she added.