A Canadian fine luxury jewellery brand is crossing the Atlantic to bring its designs to the UK market.
A special edit of Birks contemporary fine jewellery will be available from two of Aurum’s fine jewellery stores from next week.
14-strong luxury chain Mappin & Webb will launch Birks jewellery in its UK-based stores, including the flagship boutique on London’s Regent Street.
The range will also be available at all Goldsmiths stores across the country from Monday October 9.
The 148-year-old brand, founded in Montreal, has become one of Canada’s leading retailers, designers and manufacturers of high-end jewellery, watch and gifts.
The Canadian jeweller enters the UK market with five collections of varying price ranges, including Birks Muse, the brand’s most iconic collection inspired by the ceiling of the brand’s first store in Old Montreal.
Birks will also be introducing its Birks Rock & Pearl, Birks Rosee du Matin, Birks Splash and Birks Bee collections to the UK market.