Fine Jewellery brand Kimjoux has launched its new, fully curated gifting experience service, BBeyond.

Choosing the BBeyond service will allow the buyer to “create an experience” along with the jewellery gift, Kimjoux said.

The concept has been launched by designer Trang Do who began her career in fine jewellery over a decade ago, working in strategic roles for luxury brands including Cartier and Graff Diamonds.


The brand said the service helps buyers who feel confident enough to choose a piece of jewellery for the recipient.

Founder of Kimjoux, Trang Do, commented: “2020 has proved to be a tougher year than anyone could have imagined, and Christmas offers a time for pause and reflection.

“Rather than becoming swept away in the glitz of Christmases past, 2020 is the opportunity to demonstrate appreciation, love and gratitude – but getting it right is as just as important as ever.

“I had heard so many stories from men saying they did their research and bought an expensive jewellery gift, and then she didn’t want it.

“And from a female client’s perspective, they often want to see a bit more thought go into a gift than just sending them to a jeweller he found.

“So I created a service called ‘BBeyond’, short for ‘be beyond expectation’.

“It’s been designed to deliver a unique gifting experience. It’s fun and convenient for the person buying the gift, and unforgettable for the person receiving the gift”.