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CARAT* London enters lab-grown diamond jewellery market 

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Fashion jewellery brand CARAT* London has entered the lab-grown diamond jewellery market with the launch of a new offer called Gentle Diamonds.

Gentle Diamonds provides consumers with sustainable and affordable lab-grown diamond jewellery, including earrings, pendants and engagement rings which can be customised online and in selected CARAT* London boutiques.

The company’s move into lab-grown diamonds has been a long time coming, with CARAT* London founder, Scott Thompson, first investing with Gemesis, one of the early pioneers of diamond growing technology, in 2004.

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At the time, the growing techniques were not advanced enough to accommodate scalability and reliable supply. Additionally, Thompson felt there was no consumer demand at that time for sustainable products, with a very small portion of the public asking questions about where diamonds were coming from.

Staying close to the technology for 16 years, Thompson believes the time is now for CARAT* London to enter this market, both in terms of growing techniques and people’s mindsets.

He explains: “Our lab grown diamonds have the same physical, atomic and elemental properties as mined diamonds and since no mining is necessary, they are simply a vote for what you believe in. She now has a choice, sustainable or not. We believe we have a diamond with better values as well as better value.”

Launched in September 2019, the Gentle Diamonds platform offers ready-made jewellery alongside customised rings, allowing consumers the chance to create their ideal engagement ring online and in selected CARAT* London boutiques.

To brand currently now stocks over 100 designs in engagement rings, pendants and earrings in 18ct white yellow and rose gold.

CARAT* London is reaching out to new partners to join the platform, offering them an opportunity to join the lab-grown diamond movement too.

Gentle Diamonds aims to become a 100% carbon neutral brand made in England using Fairtrade recycled gold by 2022.

Tags : Carat* Londonlab grown diamondslab-grown diamond jewelleryScott Thompason
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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