The recent launch of Gentle Diamond’s new pink lab-grown diamond, ruby, emerald and sapphire lines is part of a bid to address consumer demand for coloured gemstones and bright jewellery.

Discussing the trend with PJ, the brand’s head of creative and marketing, Heidi Thompson, said: “We have been working with lab-grown coloured gemstones since we were founded.

“The pink lab-grown diamonds and our emeralds are obviously newer additions. We are launching more coloured fashion lines as well as new additions to our bridal selection.


“Emeralds and diamonds in yellow gold are hot right now.”

The collections, he reveals, are available at the brand’s London stores as well as in department store Selfridges.

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