The recent launch of Gentle Diamond’s new pink lab-grown diamond, ruby, emerald and sapphire lines is part of a bid to address consumer demand for coloured gemstones and bright jewellery.

Discussing the trend with PJ, the brand’s head of creative and marketing, Heidi Thompson, said: “We have been working with lab-grown coloured gemstones since we were founded.

“The pink lab-grown diamonds and our emeralds are obviously newer additions. We are launching more coloured fashion lines as well as new additions to our bridal selection.

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“Emeralds and diamonds in yellow gold are hot right now.”

The collections, he reveals, are available at the brand’s London stores as well as in department store Selfridges.