Tennis bracelets and classic studs prove most popular for retailer.

Branded jewellery and watch retailer Steffans has reported the success of Carat* jewellery so far in 2014, with sales climbing 300% year-on-year.

According to Wes Suter, director of the Northampton shop, the simulated diamond and gemstone jewellery brand has been a hit with customers, with tennis bracelets and stud earrings becoming bestsellers.


Suter said: "All the Carat* jewellery we sell is in 9ct gold, with most pieces selling between £100 and £500. It has no competition and sits in its own niche between fashion and fine jewellery."

Steffans has been marketing the collection as "the world’s most exclusive costume jewellery".

Carat* last week announced that it will sponsor the BAFTA awards for the fourth year. It has also forecast that it will beat its wholesale expectations in 2014, with new wholesale account openings and new standalone stores in the pipeline.

Carat* head of UK wholesale Chris Moses said in February: "On the back of triple digit like for like Christmas sales growth, this year’s [Jewellery & Watch Birmingham] has been the most successful to date for Carat*. We continue to attract quality new business with prospective partners matching our brands aspirations. Our existing customers have also been impressed with the new product lines."

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