Luxury jeweller pushing festive engagement ring sales.

Cartier has opened a temporary Diamond Salon at its New Bond Street flagship in London, with the hope of securing Christmas diamond jewellery and engagement ring sales.

The Salon will be open from December 9 to 24, offering customers the chance to shop more than 150 pieces of Cartier diamond jewellery.


It will be located in the New Bond Street boardroom, described as "the heart of the building and witness of [Cartier’s] history". The space will showcase diamond engagement rings, pendants and stud earring, as well as selected pieces from its High Jewellery creations.

The Salon’s sales team will also be prepped for engagement ring sales, offering Cartier’s Set For You service that gives shoppers the opportunity to choose from 17 styles of ring to be set with a diamond of their choice.