Cartier unveils short film two years in making


Cartier has aired a short film that has taken two years to create in what is a first for the French jewellery house.

The three-minute film, named L’Odyssée de Cartier, has been created to celebrate the brand’s 165th anniversary.

The film showcases cutting-edge CGI to set the scene for an epic adventure featuring pieces of iconic Cartier jewellery. The star of the film is a panther which is transformed from the jewellery house’s Panthère into a real, live beast.

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The film starts out in Paris before whisking the viewer away into a magical fantasy land where other famous Cartier creations come alive.

L’Odyssée de Cartier was directed by Bruno Aveillan, an award-winning director who has created films for many leading luxury brands including Lanvin, Louis Vuitton, Jaguar, Chanel and Guerlain.

You can watch the L’Odyssée de Cartier short film below.

Tags : boutiquesCartierJewelleryL'Odyss?e de CartierluxuryRetailwatches
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