Marketing scheme to push new G-Shock lines delivers fantastic ROI.
Casio has said that taking over the shop window at the World Duty Free shop at Heathrow’s Terminal 5 has resulted in “fantastic sales”.
The watch brand initially set up the shop window as a marketing initiative to showcase some of its more pricey G-Shock lines and on-trend colourful watches but said the venture has been commercially successful.
Philip Wolkind, who heads up Casio’s timepiece division, said: “We did it for PR activity but sales have been fantastic.”
The window display launched last week and will run until the end of March.