Watch brand scouting for West End and Shoreditch locations.
Casio is planning to open two standalone stores in London to replace its Carnaby Street boutique which closed in February after 12 years.
A spokesperson for the brand said that it will open a store in the city’s trendy Shoreditch area as well as finding a unit in the West End. No deals have been finalised as yet.
Casio also said that it is potentially looking to open more pop-up shops and is seeking out four- to 10-month leases. The spokesperson said that pop-up shops fit in well with the seasonality of its fashion ranges.
Casio currently has a Baby-G pop-up shop in Selfridges London showcasing an exclusive range of watches created in collaboration with up-and-coming designers.
The Casio boutique on Carnaby Street enjoyed an unusually long tenure for the central London shopping area. The famous shopping street is run by landlord Shaftesbury which encourages a turnover of stores to ensure a fresh shopping experience.