Theo Paphitis and Suzi Perry spark month-on-month spike.

Jewellery brand Alyssa Smith Jewellery has enjoyed a sales uplift as a direct result of some celebrities wearing its designs.

Alyssa Smith, the young designer behind the brand, who wrote a guest column for the November issue of Professional Jeweller magazine, reports that sales of her Tweetie cufflinks have more than doubled month on month after celebrity entrepreneur Theo Paphitis wore them on TV show Alan Carr’s Chatty Man.


Smith said: “There is now a wait of just over a month of them so I can keep up with the demand. It’s mostly men buying them who run their own businesses. It looks like Theo has inspired a lot of people to get them.”

The design of the cufflinks is inspired by the bird symbol from social networking site Twitter, of which Paphitits, who was this year given the Lifetime Achievement Award at the UK Lingerie Awards, is a fan.

Smith has a further coup for her brand when TV presenter Suzi Perry, star of The Gadget Show and MotoGP, wore the brand’s gold and diamond Bambino necklace to the Pride of Britain Awards and was pictured on the red carpet.

Alyssa Smith Jewellery was recently a contender in the Smarta100 Awards. While the brand did not win the final prize it came 14th in the shortlist, a huge achievement for a young company.