Swarovski's expertise in business and design will help boost Chamilia's position in Europe.

Products will offer statistics and collect sales information.

By Deepa Narwani

Personalised accessory brand Chamilia has tied up with Bransom Retail Systems as its supplier of EPoS systems.


The agreed partnership deal with Chamilia involves collecting sales information from Chamilia stockists using the Bransom system that will allow to compile KPI statistics.

Bransom’s bsmart-Links product, which is used by jewellery suppliers to deliver product and price updates to stockists, will be deployed to manage the automatic collection of sales statistics to help the brand understand the sell-through success rate and help with the development of new products.

Bransom managing director Chris Garland said: “Chamilia are an extremely successful brand who are keen to work with their retailers to maximise their profits. We are very excited to be chosen by

Chamilia as their preferred partner and will work hard with their retailers to make this project a success; it is an excellent opportunity for Bransom clients to work with a major brand.”

For Chamilia stockists that do not currently use the Bransom EPoS System the company is offering special introductory terms.