ChangeActShare appoints Latienne for support

Development project’s partnership to boost local business growth.

ChangeActShare, the jewellery sector development project by London’s Camden Council, has appointed specialist watch and jewellery marketing and communications consultancy Latiénne to provide support aimed at creating business growth opportunities for Hatton Garden Jewellers.

Based in Hatton Garden at the heart of London’s jewellery industry, ChangeActShare’s Gemma Squelch said: "Latiénne is helping ChangeActShare to champion enterprise and business growth in Hatton Garden. Our first event under Latiénne’s creative concept, Future Growth NOW, was a huge success."

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ChangeActShare aims to promote and create business growth by offering opportunities in training and networking alongside subsidised workspaces. ChangeActShare started life with £3 million of funding from the London Development Agency, which finished in March 2009. Since then, ChangeActShare has been funded by Camden Council.

Speaking of the new appointment, Squelch said: "Latiénne is a smart outfit and an exciting business with a professional and passionate team that deliver an incomparable standard of high quality work fuelled by a relentless level of efficiency and dedication."

Founder and CEO of Latiénne Charlene Laidley, added: "Britain is consistently admired as the birth place of exceptional jewellery talent. We are delighted to be involved with this initiative to support Hatton Garden and contribute to the success of businesses in this important part of London, enhancing its reputation, raising its profile and customers’ understanding of what is on offer, and contributing directly to growth."

Latiénne is described as a watch and jewellery marketing and communications consultancy for consumer brands, public sector bodies and global corporations. Founded by Charlene Laidley, an experienced marketing and communications leader of top global brands, the consultancy provides creative solutions to help watch and jewellery businesses engage with new audiences, increase visibility, protect reputation and drive success.



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