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Charles Green launches online luxury bridal area for retailers


Charles Green has collaborated with independent jewellery retailer John Pass to unveil an online luxury bridal area for retailers.

The new section, featured on the official John Pass website, tells the story of Charles Green, outlining the company’s prestigious history and heritage. The section also showcases Charles Green’s best-selling products in four core categories: plain wedding rings, diamond set wedding rings, patterned rings and two-colour rings, highlighting the level of detail and craft that goes into each creation.

Steve Brookes, sales manager at Charles Green, comments: “We worked closely with John Pass on the presentation of the site to create a continuous feel of luxury from online to in store. With point of sale, marketing materials and a comprehensive range of wedding rings in store, I am excited about the prospects for this complete bridal offering.”

The products featured on the website are carefully managed by Charles Green in conjunction with John Pass, using site analytics, in-store sales information and trend monitoring. All rings featured within the section can be changed quickly and easily to suit trends and will be updated regularly. Charles Green’s bespoke services are also promoted on the website, allowing customers to make an appointment to discuss the creation of unique, one-off pieces.

 “More people are discovering jewellers online instead of walking down the high street, and so having a luxury web presence is just as important as the in-store environment,” shares owner of John Pass Jewellers, Andrew Pass. Charles Green share our values on quality and service and I am delighted to see this new venture come to fruition.”

This online boutique is now also available for other jewellers to use.


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