British children’s jewellery brand Little Star has launched an initiative to get restless children and stressed parents through the nations period of social distancing.

Looking to help its customers and retailers, the brand has launched a competition, which will run for the month of April, for kids stuck at home during the lockdown.

The competition calls on children to design their very own piece of Little Star Jewellery, with the winning design being made and added to the brand’s portfolio.


Little Star Jewellery welcomes jewellery retailers to join in running the competition by promoting it on their own social media and websites. All entrants from customers should be submitted to the retailer, who can then send the designs on to Little Star in one go on April 30th.

Jewellers can contact the brand for imagery to help engage consumers and promote the contest.

In addition, jewellery trade professionals are also invited to join the competition by encouraging their own children to have a go – after all, it’s never to early to get them into the world of jewellery.