Chisholm Hunter invests £2.5m in store network expansion

Multiple jewellery retailer Chisholm Hunter is focusing on further growth with the opening of a Glasgow flagship watch boutique as well as a new store in Bluewater.

£2.5 million has been invested in the luxurious new stores, which brings Chisholm Hunter’s portfolio of retail outlets across the UK to 24.

Bluewater is now one of Chisholm Hunter’s most prestigious stores and a £1.5 million investment has seen the jeweller doubling its space within one of the UK’s leading shopping centres. The space includes both a VIP area as well as a champagne bar to create an exclusive customer experience.

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The store is offering an extended range of high end, signature Chisholm Hunter diamond rings and jewellery manufactured by our own master craftsmen, as well as a fine selection of luxury Swiss watches.

On the reason for relocating and expanding in Bluewater managing director, Harry Brown shares with Professional Jeweller: “It was site related. Our previous location we performed incredibly well with, however, it did not allow us to provide the ‘cut above’ experience for our customers to the best of our ability. The standard has been set in our Princes Street boutique with our co-hosted luxury events and customer’s money can’t buy experiences. The site in Bluewater is in the best location in the centre (directly next to Marks & Spencer), it is twice the size of the previous store, and has its own Champagne bar and VIP area. I am confident Bluewater can now perform to the same unrivalled standards as its Princes Street counterpart.”

Chisholm Hunter has also just opened its first flagship luxury watch boutique in Glasgow.

£1 million has been invested in the high-end store in Glasgow’s competitive Argyll Arcade, which features exclusive brands Breguet, Blancpain and Glashutte Original. The retail space – which extends over two floors – features a VIP viewing room complete with a champagne bar.

“There is a real competitive atmosphere in the location due to the concentration of jewellers,” says Brown of the new watch boutique. “With that in mind, we are always looking to create completely unique experience in each of our six boutiques. This combined with the fact we were offered the opportunity to expand our partnership with Breguet, Blancpain, and Glashütte Original (Brands that are exclusive to us in Scotland) made it an easy decision [to open a dedicated watch showroom].”

The investment in the new stores follows the company almost doubling it sales over the last four years making it one of the fastest growing multiple jewellers in the UK.

“This is an important time for Chisholm Hunter and the opening of our two new prestigious stores underlines our ambition to grow both north and south of the border,” reveals the MD.

“I firmly believe that the success of any location is predominantly down to the people inside it making things happen – I’ve seen this to be true on so many occasions. However, these improvements allow for our teams to provide luxury experiences for our customers that they cannot find elsewhere. This can only improve performance. The new shop fits seemed to have galvanized already strong performance in these two locations. With that said, Christmas will be a true indicator of their success just as it will be regarding Chisholm Hunter as a whole.”



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