Chisholm Hunter moves into former EW Payne store


Multiple retailer plotting further new store launches in year ahead.

Fine jewellery retailer Chisholm Hunter is set to open its second store in the south of England, taking over the former EW Payne store in Bromley, Kent.

The new space is due to open in March, with Chisholm Hunter currently in the process of recruiting 10 new staff members.

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The three-level showroom will feature the retailer’s engagement and wedding ring collections alongside a selection of luxury Swiss timepieces, fashion watches and jewellery ranges.

Chisholm Hunter said it is also planning further new store openings in 2014. In past 18 months it has opened a new flagship store in Silverburn, launched another store in the Argyll Arcade in Glasgow, opened locations in Bluewater in Kent and Glasgow Fort and refurbished and expanded its Falkirk store.

Chisholm Hunter director Tracey Brown said of the new Bromley store: “A jeweller has been located in this building since 1910 and we are delighted to be able to carry on this tradition. Our design team are working to create a welcoming store which will appeal to today’s shoppers.

“It will be a real fairytale store when it is complete and we hope local people will love the new design as much as we do."

Brown described the store as "an exciting venture", with the shop becoming one of Chisholm Hunter’s largest premises.
At present the company is recruiting for 10 members of staff for the Bromley shop, covering management and sales.

The new store follows a busy year for the independent multiple retailer. Its directors Harry and Tracey Brown were named Retail Stars in the Professional Jeweller Hot 100 2013 – their second consecutive appearance – and the business was crowned Multiple Retailer of the Year 2013 at the UK Jewellery Awards. It also achieved Investor in People status.


Tags : bromleychisholm hunterew payneexpansionjewellery retailnew store
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