ChloBo expands into new headquarters as business grows


Fashion jewellery brand ChloBo has opened a new company headquarters in Chester.

The growing Cheshire jewellery label has relocated to a combined office and production department at Honeycomb Chester on the Chester Business Park.

Having outgrown its previous premises in the city centre, ChloBo had been on the lookout for bigger premises that reflected the company’s growing image as one of the UK’s leading contemporary fashion jewellery brands.

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The recently opened Honeycomb Chester is a business community featuring turnkey accommodation for up to 15 small-and medium-sized firms. Nearly two thirds of its space has now been let.

ChloBo creative director, Chloe Moss, said that the new headquarters could accommodate double the current workforce of 25 employees under her ambitious expansion plans.

“ChloBo is growing week-by-week, distributing to more than 100 retailers in the UK each month. We needed premises that fit our brand and image, and has capacity for expansion,” Moss explains.

She continues: “We had outgrown the building in the city centre. We were spread across different floors, which made communication difficult, and parking was regularly a problem.

“Honeycomb Chester was a perfect fit for us. It is near the motorway, has plenty of free parking and is close enough to the city to drive into in a short time.

“Honeycomb Chester has given us the blank canvas we needed. Now that we’ve completed the fit-out, it suits the ChloBo brand perfectly.”

The new headquarters includes a production department, a replica store area for training displaying the current season’s jewellery, and a reception area for entertaining clients, customers and guests.


Tags : braceletschesterchlobochloe mossexpansionfashion jewellerygrowthheadquartersHoneycomb Chestertrend

The author Stacey Hailes

Editor, Professional Jeweller

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