ChloBo has released another new collection, ChloBo Kids, to the market, targeting ‘Mini ChloBo’ collectors.
The collection sees a selection of favourite bracelets among the company’s Iconic and Boho-Luxe collections re-created and re-sized to fit children.
As well as single 925 sterling silver bracelets, the range also includes stacks of two and five, with the recommended age being three upwards.
The company says that the new range enables children to start building their stacks and creating their own story through the jewellery they wear, from an early age.
Each bracelet matches that of an existing adult size piece from their core collection and therefore encourages the idea of buying ‘stacks to match’, with emphasis on matching bracelets, to build upon a mother and daughter bond.
ChloBo hopes that through creating a Children’s Collection they can start building a relationship and brand loyalty from a young age, which will in turn helps to create lifelong customers.
The launch of ChloBo Kids follows on from the recent launch of its Wedding Collection, Confetti Falls, featuring pearl inspired pieces, to attract both brides and bridal parties.