ChloBo makes key appointments as brand eyes international expansion

British jewellery brand ChloBo has strengthened its team as part of plans to develop the international arm of the business.

Notably, brand development director, Andi Lee, has been promoted to ChloBo’s group board, and has been tasked with leading the brand’s international expansion programme.

ChloBo chief executive, Dave Rosalski, comments on the promotion: “Andi has proven to be a valuable asset in the development of the company, he is well liked and respected. His promotion is part of our wider plans to continue to develop the ChloBo brand.

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“Andi will now take overall responsibility for all Sales and is leading our International expansion programme.”

ChloBo is already in discussions with international retailers and has plans to bolster business in Barbados first.

Andi Lee explains: “Our existing stockist in Barbados has now secured new premises in the upmarket Lime Grove shopping centre and a launch and events programme will take place at the end of the month.”

He continues: “We are also in discussions with stockists in other territories and a potential distributor, two stores in Rhodes took our brand a few weeks ago and I am confident that recent meetings in Dubai should result in the brand being stocked there.”

ChloBo has seen its internet sales in other countries growing and believes interest in the brand from overseas stockists is as a result of that.

Alongside plans to growth abroad, ChloBo has also strengthened its marketing team with the appointment of Lowri Jones as its new marketing manager and Katie Hope who will focus on retailer support and Gemma Hardy on customer contact. Jodie Hill, who joined the company a year ago will focus on social media.

The brand has also announced the appointment of Ann Marie Conway as its agent for Scotland and the North East. Conway has considerable experience having worked in the industry for over 15 years both in the UK and overseas, laterally in Australia.

Kate Brown has also been appointed as finance manager, with special responsibility for Information Analysis and the implementation of a new ERP system.

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