ChloBo Jewellery has just celebrated its biggest shop-in-shop to date.

Partnering with department store Fenwick, ChloBo has launched a 75sq foot fit out in its Colchester branch.

The shop-in-shop takes a prominent position in the store, and will help increase brand awareness in the town.


Brand development director for ChloBo, Andi Lee, shares: ““The ChloBo brand has continued to build in Colchester and we are delighted that Fenwick have chosen to work with us to increase our brand prominence.

“We have designed the fit out with the Fenwicks team and are all delighted that it has worked out so well.”

ChloBo founder Chloe Moss attended the launch of the shop-in-shop last week, which saw the brand give out treats to customers who joined the celebration.

She adds: “It’s such an exciting time for the Chlobo brand, everything seems to have come together here at Colchester. I love getting out and meeting our partner teams and most importantly our customers. I’ve met some great people who have become avid followers of ChloBo since it was introduced to Fenwicks.”

The new shop-in-shop is a part of the Chlobo brand elevation strategy that commenced earlier this year.