British jewellery brand ChloBo has unveiled new branding through its largest in-store refit to date.

Launching inside Mococo’s Liverpool boutique, ChloBo has unveiled a new shop-in-shop concept.

The concept gives ChloBo an expansive new area of 100sq ft at the forefront of the shop and incorporates new look cabinets, vitrines and a till point/wrapping area to create a full shop-in-shop experience.


As well as giving ChloBo a larger presence within the store, it also introduces new branding.

The new gold ChloBo lettering aims to create a more luxurious feel and will be rolled out across all promotional materials, as well as online and throughout other retailers later this year.

ChloBo’s brand development director, Andi Lee, shares: “After months of planning I’m delighted to finally see the new look ChloBo featured within one of our top retailers in the UK. The new look shop in shop has been designed to offer a more personable experience to customers when shopping the brand. Our aim is to showcase our product designs and looks in the best possible way, offering a luxurious shopping experience which I feel we have created in Mococo.

“This is the first of many to come, we have since had interest from other retailers keen to progress to our new look.”

Mococo owner, Lee Hooson, adds: “We are delighted with the customer reaction that we’ve received so far and the prominent position is a great chance to show off ChloBo’s full range. It takes the brand to a new level in terms of their in-store presence and most importantly, we are seeing increased sales already.”

ChloBo has its sights set on ambitious growth after securing an £800k investment from Wirral-based finance specialists, Bathgate Business Finance.

Currently the British brand has a network of over 160 stockists UK. With plans to strengthen its wholesale business, ChloBo has welcomed two new sales agents.