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Chopard appoints new brand ambassador

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Chopard has announced British-Thai actress and model, Araya Hargate, as its new brand ambassador.

Sharing a special friendship with Chopard Co-president and artistic director Caroline Scheufele, Araya Hargate has chosen to wear Chopard’s Haute Joaillerie creations on several occasions since her first appearance on the red carpet at the 2015 Cannes International Film Festival.

Well-known for her elegance and her keen sense of fashion, Araya Hargate, who also goes by the name of Chompoo, has become a regular at the International Fashion Weeks and Haute Couture shows.

A versatile actress used to portraying many different roles, the different looks that she brings to the red carpet allow Chopard to showcase its creativity in partnership with the star.

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