Current wholesale director lined up to pursue Chris Proffitt’s role.

A new managing director has been selected for Chopard UK after its MD of 12 years Chris Proffitt announced his retirement from the luxury jeweller and watch maker.

In a statement released by Karl-Friedrich Scheufele, co-president of Chopard, it was announced that the current UK wholesale director Jean-Baptiste Maillard will succeed Proffitt in role of managing director.


Proffitt is set to retire this year having reached 65 years of age. A statement from Scheufele said: “The Scheufele family is proud to have employed him as representative of Chopard UK and sincerely thanks him for his precious contribution.

“We wish Mr. Proffitt greatest happiness and good health for the future.”

Maillard joined the luxury jeweller and watch maker in 2007, and is based at its London office. Chopard has said it is “delighted” that Maillard has accepted the challenge of driving its business forward in the UK. He will commence his role as managing director on January 1 2013.