Luxury jewellery house Chopard landed a starring role in the Elton John Biopic, Rocketman.
Helping transform Welsh actor, Taron Egerton, into Sir Elton John, Chopard provided jewellery and watch creations for the film on his breakthrough years from piano student prodigy to global star.
For many years, Chopard has been involved in the world of film, consistently present at the heart of major international cinema-related events such as the Cannes International Film Festival – to which the Maison has been an official partner of since 1998 – as well as the Oscars.
For the upcoming Paramount Pictures’ production on the life of Sir Elton John, Chopard landed the role of exclusive jeweller, adorning the lead character in its designs.
As a personal friend to Elton John, the maison’s co-president and artistic director, Caroline Scheufele, was more than happy to help tell the story of his rise to fame.
Portraying the development of the personal style forged by the singer at the beginning of his career, Elton John – played by Taron Egerton – appears in many scenes wearing creations from Chopard, such as those belonging to its Happy Hearts, Happy Diamonds and Happy Spirit jewellery collections, as well as Happy Sport watches and opulent models from the Animal World Haute Joaillerie range.
Piece were chosen to represent the extravagance of Elton John, known for the whimsical and eccentric look he adopted after his introverted childhood years.
Jewellery is used throughout the film to reflect the changes to the artist’s lifestyle following his rise to success and his entry into the world of luxury.
Chopard Co-President and artistic director, Caroline Scheufele, shares: “Elton John is a very dear friend of mine, hugely gifted in his talent, whether it is in his music which I absolutely love or his style and persona. Rocketman emphasises further just how much of an inspiration Sir Elton is, through his incomparable panache and story.
“I was delighted to participate on this movie and wanted to ensure that Chopard jewellery and watches creations would help transform actor Taron Egerton into Sir Elton John.”
Costume designer for Rocketman, Julian Day, adds: “For Rocketman, I wanted to recreate the flamboyant persona of Elton John through the costume designs. I was so pleased to have been able to have access to authentic pieces of jewellery to emphasise the outfits. I chose to work with Chopard as this was the ideal jeweller and watchmaker for this project: they are daring in their creativity and colourful which was quintessential to tie in with my vision.”
Chopard’s archives notably feature various models specially commissioned by Sir Elton John, a friend of the Maison.