Chopard watches and jewellery will be sold online for the first time at Net-A-Porter this week.

On October 11, the Swiss luxury maison will launch its Happy Diamonds family of jewellery and watches, including its Happy Dreams and Happy Hearts jewellery collection, and its Happy Sport watches to the luxury fashion portal’s consumers.

“We are delighted and excited to be partnering with Net-A-Porter. Chopard is proud to work alongside such an influential retailer and looks forward to what will no doubt be a great success,” says Caroline Scheufele, co-president of Chopard.


Elizabeth Von Der Goltz, global buying director at Net-A-Porter, expects the entry-level Chopard collections to be an immediate winner with the etailer’s well-healed female client base.

“Net-A-Porter is thrilled to be launching a truly exquisite collection from an iconic house. Chopard’s signature Happy Diamonds is the playful and innovative core of its jewellery and watches collection. We know our woman will love every piece and we expect the brand to become an instant hit with our customers globally,” she says.

On the e-commerce site consumers will be able to shop a wide variety of Chopard creations, with the brand showcasing a bredth of designs in 18ct rose and white gold.