Chopard co-president and creative director Caroline Scheufele has been honored for her achievements within the sustainable luxury sector.

At the second annual Sustainable Style Gala, hosted by ethical fashion retailer Maison-de-Mode in LA, Caroline Scheufele received the Designer of the Year award.

Scheufele collected the Designer of the Year award in recognition of the pioneering work that Chopard has achieved with ‘The Journey to Sustainable Luxury’ since 2013, including the announcement last year the Masion has achieved a 100% ethical gold supply chain.


Scheufele said in her speech that her sustainability journey began in Los Angeles, during the Oscars weekend in 2012 when she met Livia Firth. Consultancy firm Eco-Age reports the creative director saying: “She famously asked me where my gold was from to which I replied, ‘from the bank’. After six years of hard work and commitment from everyone at Chopard and our amazing partners, I am so proud to say that today I know exactly where all Chopard’s gold comes from. I am really looking forward to deepening our work on the Journey to Sustainable Luxury and achieving many more milestones in this industry.”

The gala saw sustainable leaders come together, alongside inspiring individuals from around the world, to celebrate sustainability within the fashion industry.