British jewellery brand Dower & Hall has reported a successful Christmas, with sales being driven by an exclusive seasonal promotion.
During the lead up to Christmas, Dower & Hall launched its first ever Christmas gift-with-purchase, which ended up being a sell-out success.
From November, te British brand was offering customers spending over a certain amount a hand-made sterling silver and diamond mistletoe pendant, designed by Dan Dower.
This offer was available to customers shopping online, in store, or with whole partners across the UK, and sold out complete during the weeks before December 25.
The British brand is now looking into further possibilities to drive sales through gift-with-purchase initiatives in the future.