More details on global Richline deal unveiled by Chrysalis founder.

Chrysalis founder Andy Maine has unveiled more details about the brand’s partnership with US-based manufacturer, distributor and marketer, Richline.

Chrysalis has been in partnership with Richline since entering the US market, but now founders and directors Andy and David Maine have decided to move forward with them on a worldwide basis.


Andy Maine commented to Professional Jeweller: “We feel confident that they will help market the brand and grow the business internationally.”

Richline will invest in the strategic marketing and social media of Chrysalis on a global scale, as the brand looks to enter new markets with its targeted distribution partners across Europe, Australia and South America.

Maine continued: “Our distributors are having phenomenal success growing the brand and opening accounts. Retailers are spreading the news about Chrysalis through the industry, which is helping to grow the business by word-of-mouth. This is the best recommendation when other retailers refer fellow retailers to us. Now customers are asking for shop-inshops, which will increase their sales.”

Chrysalis currently has more than 200 accounts in Germany, 100 in the Netherlands, 85 in Italy, a further 70 in France and 75 in Amsterdam. There are currently more than 300 stockists in the UK and Ireland, and 700 across the US, South America and Canada.

In terms of distribution, Chrysalis works with Georgini in Australia, Timemode in Germany and IBB Italy, Amsterdam and France. It has also recently signed new distributors in Portugal.

Chrysalis was established in 2007 as a stacking bangle concept brand, focusing on spiritual and meaningful charms in a variety of colours and finishes.

David Maine added: “Richline is the perfect home for our brand. They pair a clear understanding and belief in our brand with exceptional sales, operational, merchandising and marketing support.”


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